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YUMOS FABRIC CONDITIONER

Client : Unilever Turkey

As the newly designed Expert Care Laundry Detergent delivers very premium and expert cues, the recently launched Expert Care Fabric Conditioner would need to be refreshed to deliver on the same level of premium & expert cues.

 

The new design emphasizes the fabric texture & improved RTB icons to further drive the benefit story and achieves synergy with the detergent range.

YUM0002_CS5_Yumos_Fabcon_110121_EZ.jpg
YUM0002_CS3_Yumos_FabCon_280820_CD_Opt 1 - Icon Wrinkle.png
YUM0002_CS2_Yumos_FabCon_200820_YL_Opt 1 - Icon Colour.png
YUM0002_CS3_Yumos_FabCon_280820_CD_Opt 1 - Icon White.png
YUM0002_CS1_Yumos_FabCon_070820_YL_Opt 3.png
YUM0002_CS1_Yumos_FabCon_070820_YL_Opt 5.png
YUM0002_CS1_Yumos_FabCon_070820_YL_Opt 4.png
YUM0002_CS1_Yumos_FabCon_070820_YL_Opt 2.png

Other Design Exploration

YUM0002_CS1_Yumos_FabCon_070820_YL.jpg

Previous Design

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