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YUMOS DETERGENT

Client : Unilever Turkey

The task is to establish a new pack for Yumos Care Detergent for the Turkey Market to communicate a premium proposition, clear detergent cues, strong brand fit with Yumos’ fun, vibrant, energetic, and caring personality.

 

A new bubble device holding the new Yumos Detergent logo is paired with a close-up view of the fabric texture and the bear to connote expertise through the lens of care.

YUM0001_CS15_Yumos_Detergent_FOP_041120_YL_1 Black.png
YUM0001_CS15_Yumos_Detergent_FOP_041120_YL_1 Micellar.png
YUM0001_CS15_Yumos_Detergent_FOP_041120_YL_1 Colour.png
YUM0001_CS18_Yumos_KV_181120_KP_Black.jpg
YUM0001_CS18_Yumos_KV_181120_KP_Colour.jpg
YUM0001_CS18_Yumos_KV_181120_KP_Micellar A.jpg

Other Design Exploration

YUMOS_CS2_KV_2_YL.jpg
YUMOS_CS2_KV_3_YL.jpg
YUMOS_CS2_KV_1_YL.jpg
YUM0001_CS18_Yumos_KV_181120_KP_Range Landscape.jpg
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