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SATINE x PALACE MUSEUM

Client : Yili Group China

To celebrate the 600th anniversary of the Forbidden City, Yili Group is launching a special limited edition pack in collaboration with the Palace Museum to represent the Chinese traditional culture and the inheritors of health culture. Various creative routes are explored, such as tapping into the royal court meal/dining scenario, luxurious and auspicious symbols used by the royal palace, as well as architectural details and ornaments.

The modern aesthetic style with a nod to the Chinese traditional heritage expresses the superiority of the product (royal grade).

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