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Client : Unilever Indonesia

With over 225 million Muslim population in Indonesia, there’s an

opportunity to create a game-changing lifestyle brand in the home care and personal care category. Sahaja products aim to help the target

audience to make better decisions in their daily life so that they can

create a clean home and a pure heart - THE PURSUIT OF PURITY.

The rich insight and strategy created an opportunity to launch a modern 
lifestyle brand that meets the needs of proud believers in a modest, calming, and contemporary fashion.

UNI0857_STG 04_SAHAJA VBI_DT_190926-13 copy.jpg
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