top of page
SAHAJA
Client : Unilever Indonesia
With over 225 million Muslim population in Indonesia, there’s an
opportunity to create a game-changing lifestyle brand in the home care and personal care category. Sahaja products aim to help the target
audience to make better decisions in their daily life so that they can
create a clean home and a pure heart - THE PURSUIT OF PURITY.
The rich insight and strategy created an opportunity to launch a modern lifestyle brand that meets the needs of proud believers in a modest, calming, and contemporary fashion.
bottom of page