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Client : Johnson & Johnson Korea

Each year, Neutrogena Norwegian Formula will launch a limited edition pack to trigger consumer’s desire during wintertime. The brief is to create a covetable limited edition design that evokes the Norwegian way of enjoying the wonders of winter and promotes self-care enjoyment and a healthy lifestyle during winter.

2,500 ‘teaser packs’ were sold out on e-comm first day of launch and this became the first-ever Neutrogena campaign without TVC to outperform TV-centric activation.

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