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Johnnie Walker 18 Limited Edition Pack

Client: Diageo

Johnnie Walker needed to establish and elevate the brand in Vietnamese culture as a luxury and status icon. Tet (Vietnamese Chinese New Year) presents the opportunity to energize the brand, build brand desirability and distinctiveness through an annual limited edition gifting pack.

 

Johnnie Walker 18 is a bold blend of contemporary brilliance and aged sophistication. A custom-made luxurious book is developed to cue the notes and accents of JW18 which is brought from the 4 corners of Scotland to the 4 corners of Vietnam. A glass of masterful tradition, a glass of visionary thinking.

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