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Clear Cool & Fresh Key Visual

Client: Unilever

Ice Cool Menthol & Cool Sport Menthol are Clear’s core Clean & Fresh variants and especially huge in South East Asia (~60% SEA business). A new distinctive campaign is required to communicate the specific ‘Clean & Fresh’ platform benefits and works as a simple cut-through umbrella idea to cover both Unisex and Male variants via functional and emotional storytelling.

The big idea requires a Brand Visual Identity that can be distinctive for the campaign as well as the brand. The manifestation of 3 ticks as a Brand Visual Identity connects well with 3 ZERO TECH™, as well as the established distinctive brand asset of 3 scalp lines. 

 

The ticks also represent themselves as a checklist, which connotes that the usage of this product will give you all CLEAR results from dandruff, germs, itch and grease. 

CLR0058_Coconut_KV_RGB_Unisex_UNI PRODUCT EXCEPTION.jpg
CLR0058_Coconut_KV_RGB_Unisex_UNI TALENT EXCEPTION.jpg
CLR0058_Coconut_KV_RGB_IndoHelmet-02.jpg
Coconut_CS6_Bus_YL.jpg
CLR0058_Coconut_KV_RGB_Men_MEN PRODUCT.jpg
CLR0058_Coconut_KV_RGB_Men_MEN TALENT copy.jpg
Coconut_CS6_Insta_1 copy.jpg
Coconut_CS6_SensorFins_YL.jpg
Coconut_CS6_Wobbler_YL.jpg
Untitled-3-01.png
CLR0058_CS11_Coconut_211220_YL-01.png
Untitled-3-03.png
Untitled-3-04.png

Other Design Exploration

KV_R2-2.jpg
KV_R2-1.jpg
KV_R3-2.jpg
KV_R3-1.jpg

First Round of Presentation

CLR0058_Coconut_CS1_Pres_290920_YL.jpg
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